Package Your Genius Personal Branding Podcast

We all know we should say something to be seen and heard, but...what? How to find your thought leadership ideas is a topic I'm extremely passionate about, as most people are so close to their brilliance that it's hard for them to see how they can package it for other people. Here are a few ways to know what you have to say if you're "too close" to your genius" AGGRAVATION. Look at what irritates you or aggravates you - this could be the basis for a powerful Op ed. SOLUTIONS. Look at the problems you solve. How can you create tactical content to help others? CONTENT. Look at your existing content: if you speak, can you turn your deck into the basis for a book? If you write articles, can you turn them into a talk? YOUR INSPIRATION. Look at when you first started doing what you do - what inspired you? What stories do you remember from that time? YOUR AUDIENCE. What audience do you serve? Who was the first person representative of that audience that you remember helping? When you're clear on a starting po