Package Your Genius Personal Branding Podcast

If I handed you the deed to the land that contained a diamond mine, how would you feel? Maybe you'd feel excited thinking about your good fortune and your riches, but after you thought about it, would you know what to do with it? Would not knowing overwhelm you? Would it make you walk away?   No way.   You'd do some research, call an expert, and figure out what one does with a valuable diamond mine. You'd figure out who has the equipment to extract the diamond, which people had the expertise to get it out, what the process is to get it up to commercial standards, and who the best buyers are for your specific type of diamond.   You wouldn't throw up your hands and walk away just because you don't have the technical know-how to get these diamonds out of the ground, when you know they're valuable and people want them.   But that's exactly what most of us are doing with our gifts.   We've all got raw materials, but the problem is we don't know how to refine what we have, we don't have the equipment to extract it,