Well Said

Although he’s researched sports marketing and the Olympics in particular for years, Carolina assistant professor of sport administration Jonathan Jensen is attending the Winter Olympics for the first time ever this month to do more than just cheer on Team USA. With the help of the Jim and Judy Cox Asia Initiative Faculty Research Travel Award from the Carolina Asia Center, which funds trips to Asia for faculty to learn more about Asian culture and to integrate what they learn into their teachings, Jensen will be conducting research on how brands leverage their sponsorships at the Olympics. In this week’s episode, we talk with Jensen about his trip to South Korea and how brands tap into exclusive Olympic sponsorships.