Mit Cms/w

Three Comparative Media Studies alums -- Sam Ford, Rekha Murthy, and Parmesh Shahani -- return to discuss their post-graduate lives. Sam Ford is Director of Audience Engagement at strategic communication and marketing firm Peppercomm. He is co-author of the 2013 book Spreadable Media and co-editor of the 2011 book The Survival of Soap Opera. Sam is a contributing author to Harvard Business Review, Fast Company, and Inc.; a research affiliate with MIT’s Program in Comparative Media Studies/Writing; and an instructor with Western Kentucky University’s Popular Culture Studies Program. Sam currently serves as Co-Chair of the Word of Mouth Marketing Association’s Ethics Committee. He has recently published work with The Journal of Fandom Studies, Panorama Social, Cinema Journal, The Journal of Digital & Social Media Marketing, Advertising Age, PRWeek, PR News, O’Dwyer PR, IABC Communication World, The Public Relations Strategist, PropertyCasualty360, Oxford University Press Bibliographies, and the NYU Press book,