Mit Cms/w

Beginning in the late 1990s, the technology and even mainstream press opined extensively on the coming death of television. A decade later—and a time that found television still very much alive—that theme evolved to instead pronounce the coming death of cable. Rather than demise, the emergence of broadband-distributed television has both reinvented the medium and revealed how extensively our expectations and understandings of television are based not on the medium of television but on logics developed for its broadcast distribution. Amanda D. Lotz’s talk presents key arguments of her current book project, Being Wired: How Cable Transformed Television and the Internet Revolutionized It All with a focus on what transpired when the long anticipated face off between “new media” and television finally took place in 2010. Lotz is professor in the Departments of Communication Studies and Screen Arts and Cultures at the University of Michigan where she studies contemporary media industries, television, and gender and