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Caroline Jack: "How Facts Survive In Public Service Media"

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Synopsis

Economic literacy has long been touted as a potential solution to national economic crisis and individual financial precarity. But what does it mean to be economically literate? In a field full of contestation, how do some perspectives get disqualified or excluded, and others held up as facts? Between 1976 and 1978, the nonprofit, quasi-governmental public service advertising organization The Advertising Council saturated the American media environment with messages about American citizens’ responsibility to become economically knowledgeable, and distributed over ten million copies of a glossy brochure designed to teach citizens the least they needed to know about the American economic system. Activist groups criticized the Ad Council campaign as propagandistic–but when these groups responded with their own information campaigns, they found themselves excluded from access to public funds and airwaves. Where was the line between objective information and propaganda? Who had the power to decide? How has this dy