Service Academy Business Mastermind

#175: How Company Valuation Works with Greg Martin, USAFA ‘98

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Synopsis

“If you can get the right tools behind you and understand where your vision will take you, there are no limits to what you can do.” - Greg Martin (USAFA ‘98)   Greg Martin (USAFA ‘98) is a Principal at The Enginuity Group in Charlotte, North Carolina where he provides boutique M&A services including buy-side advising, sell-side advising, business scaling, and other M&A services. Greg’s military service established a foundation of integrity, service, and excellence, which informs every relationship that he builds and every transaction he advises. Greg is also an accounting professor. His primary research interest in financial accounting includes earnings management, fundamental analysis, audit quality, and financial reporting quality.  In this episode, we discuss: Greg’s background and what led to his career in M&A What The Enginuity Group does and who they work with Expert insights into company valuation and buyer profiles Financing strategies for military veteran entrepreneurs and business owner