Women Rocking Wall Street - A Podcast Dedicated To Women In Financial Services

Cathey Armillas: Rocking a TED Talk    On the latest episode of Women Rocking Wall Street, I’ve invited expert marketing strategist Cathey Armillas to share the elements of a successful TED Talk. Cathey has created an audio coaching program, “How to Rock a TED Talk,” where she covers how to get invited to a Talk, as well as how to prepare and deliver it. The tactics Cathey presents can be applied not just to TED Talks, but also on a larger scale for corporate communications.    From having a universal theme to providing supporting evidence, Cathey talks us through how to be an effective presenter. Imagine you’re pitching an idea at work—rather than just focusing on convincing your own department, think about how the concept will benefit departments across the board. How do you get everyone behind your idea?    No matter where or what you’re presenting, it all goes back to the TED Talk format. It’s about finding a useful idea and supporting it with data, whether it’s for an ad campaign, a presentation to your