The Entrepreneurs Library With Wade Danielson

In this episode Kieran Flanagan and Don Gregory take a deep dive into their book, Selfish Scared and Stupid, where they demystify the behaviors behind the failure and success of business ideas.In their book, Flanagan and Gregory will help you design your business effectively with strategies to understand why the public fails to engage with your brand and why your product is falling short. The goal of the book is to teach you product survival tactics, how to offer customer strategic reward programs, how to turn fear into action, and how to make products hard to resist.This book is perfect for entrepreneurs who are struggling to get their product or service engaged with the public and need a proven system to increase their customer reach and sales.About Kieran Flanagan and Dan Gregory:“We have a long history in advertising and spent a long part of our lives getting a better understanding of what drives human behavior. Most of our careers have been in entrepreneurial startups and our interests are in what drives