The Entrepreneurs Library With Wade Danielson

In this episode Chris Kerns takes a deep dive into his book, Trendology where he shares the latest technologies that will amplify your marketing efforts tremendously.In his book, Kerns gives you an action plan for developing real-time marketing to engage your audience on topics that are trending in the media by using his data-driven approach. The goal of the book is to teach you how to measure the performance of your social strategy, leverage new trends on a daily basis, build a data-driven team and avoid the marketing strategies that don’t work.This book is perfect for entrepreneurs who have a marketing plan in place or are developing one that includes the use of social media and other digital marketing platforms. About Chris Kerns:“I am the director of analytics and research at Spredfast in Austin, Texas. We are one of the biggest social marketing platforms out there. We work with large enterprise clients to do everything around social media that they are looking to do. Everything from one on one conversati