The Entrepreneurs Library With Wade Danielson

In this episode Bernhard Schroeder reveals his insights on his book, Fail Fast or Win Big, where he reveals how the right kind of risk and embracing fast failure can really pay off.In his book Schroeder teaches you how to create a quick prototype of your product or service, develop a business model, test it repeatedly with customers, and continue to refine your business model. The goal of the book is to help you determine quickly whether your business idea is worth pursuing, needs new direction, or should be abandoned altogether.This book is perfect for entrepreneurs who are starting a brand new business and need help figuring out the best way to create a business model, test a product or service, and pinpoint any failure.About Bernhard Schroeder:“I am a director of Lavin Entrepreneurship Center at San Diego State University. I also teach in the entrepreneurship program and I was a career marketing guy who happened to build a billion dollar company with three other people and launch some amazing companies lik