The Entrepreneurs Library With Wade Danielson

In this episode Ed Normand shares all the insights on, business partner and wife, Sally Hogshead’s book How The World Sees You where he discusses the science of personal fascination.In her book Hogshead provides you with a step-by-step guide that shows you how to describe yourself in a few short words, build your own tagline, and uncover the true description of your unique personality. The goal of the book is to help you differentiate yourself from others, communicate more effectively with peers, know what makes you more valuable, and become more aware of who you are.This book is perfect for entrepreneurs who are becoming more active at networking events, building an online profile, or are beefing up their personal resume yet need help describing themselves to others.About Ed Normand:“I am the co-creator with my wife, Sally Hogshead, of the Fascination Advantage System.Sally has a great knowledge about the ways in which brands really captivate listeners and from that our followers wanted to know how people ca