This Week In Weddings

We've all seen brand partnerships all over the place – from Target's collaboration with Missoni to Kanye West's partnership with Adidas. But as a wedding business, how can you leverage a brand partnership? In this episode of the This Week In Weddings podcast, we're chatting all about brand partnerships and how even small businesses can think about growing their brands with valuable collaborations.   About our guest:  As Head of Brand Content at Shutterfly, Amber Harrison oversees the content strategy for all of Shutterfly Inc., including Tiny Prints, the Wedding Shop and flagship Shutterfly. In this role she is responsible for the strategic development of influencer relations, content creation and amplification, organic social awareness, UGC and brand partnerships.  Previously, Amber headed up all communications for Wedding Paper Divas (now the Wedding shop by Shutterfly) where she established successful strategic partnerships with high profile industry experts, including wedding planner Mindy Weiss, desig