Valenti School's Press Play

Over 30 years ago, Alex Lopez Negrete had a vision for the influence and importance of the Hispanic market. Because of that, he founded Lopez Negrete, an advertising agency focused on reaching that group. To say it has been a success is an understatement with billings in the hundreds of millions now. We’ll talk about his success, diversity in the advertising world, and how he was able to build his empire on this episode of Press Play.