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Heather Hawkins  My story: I'm a Los Angeles-born, San Francisco-finished and New York City-hardened PR professional who's worked with Sony, Sega, divisions of Apple, CLIF Bar- even David Bowie and Maroon 5! I've helped clients build their brands through exposure in the New York Times, Associated Press, Men's Health, MTV, CNN, even on the cover of the TV Guide. (Appearing in many of these outlets myself.) Two years ago, I left the big city life behind, packed up my family and my dog and we moved to Truckee, CA, a small mountain town 20 minutes from the shore of Lake Tahoe. I started a visibility agency, Elevation Strategy, but, within about 18 months, I had an epiphany-- the agency model simply will never work for the solo business owners and aspiring personal brands that I really wanted to work with. What's more, they were being lied to by "The PR Agency-Industrial-Complex"-- a deception I'd been a part of! Now, I'm on a mission to empower entrepreneurs with the knowledge that, not only CAN they do their o