One On One Interviews

James Brathwaite is a 17 year old rising high school senior in real life, but on TikTok he’s Jeb the Boxsmith. And in about ten weeks, he turned his love of building things out of boxes into over 60,000 followers on the platform. That wasn’t his plan, but the plan has now changed because of the success he found in such a short amount of time and only twelve videos he posted on the platform – with one of those videos capturing over 900,000 views….and counting. Recently I spoke with Jeb and his father (my friend Jeff Brathwaite) to learn how his passion for building things led to immediate success he found on TikTok, and to see what lessons could be learned for folks who would like to leverage the platform to connect with the audience they want to build a relationship with.