Scaling Ambition By Entrepreneur First

Nadav Rosenberg is a General Partner and Head of Commercial at EF. Previously, he flew helicopters in the Israeli army for 10 years, worked as a consultant with McKinsey after earning an MBA from INSEAD and was a member of the founding team of Groupon in the UK. He also led Israeli startup Taboola’s expansion and operations in Europe and Australia before joining EF. One of the things that first time founders struggle with is commercialising their technology and building their client base in the early stages – and as any successful founder will tell you, it doesn’t matter how good your product is if you can’t sell it. Nadav is someone with a wealth of experience in selling and building partnerships in a diverse range of industries and his expertise in this field is something the founders he invests in value a great deal. In this episode Nadav and I discuss: - The key strategies that founders can apply to sell more effectively - What Nadav looks for in founding teams and the extent to which investing is an a