So You Want To Start A Business

Our interview today is with John Studdert, the Managing Director and Founder of  80/20 Advisors – a business name inspired by Pareto's famous 80/20 Rule. 80/20 Advisors is a Business Advisory Firm specialising in helping the founders of B2B service & start up technology companies.   Many are building their first or second business and are experiencing the growing pains associated with the transition from being technically strong, to the additional management, leadership and entrepreneurial responsibilities required as they move from employee, to self employed, to business owner. This journey is one John is passionate about having founded and built an award winning, highly profitable consultancy that grew to have an international footprint. And also having run Australia's largest and most awarded Public Relations firm, Ogilvy PR as CEO and then Chairman. In addition to advising business owners John is also an investor in a number of technology start ups and service firms.  And in the interests o