So You Want To Start A Business

The Book So You Want to Start a Business; the 7 step Guide to Create, Start and Grow your own Business read by Ingrid Thompson Chapter 4 is all about Your Brand and the 7 steps to build your Brand In episode number 93 we read part 1 which looked at the first 5 steps: Define who you are and what you do Stand for some thing - your "why" Define your Ideal Client Connect with your audience Adopt a 'voice' for your business that reflects your brand In this part 2 episode we look at the final 2 step Create your collateral - logo, business name, website, colours and much more Consistency - stay true to your brand   Buy your copy of the whole book from Amazon http://amzn.to/2Hl3PtS or wherever you buy your books on line. Also available in bookshops around the globe!