So You Want To Start A Business

Jill has been launching and growing innovative cloud-based software products at startups and large companies for the past 16 years. Many lessons learned the hard way. She has seen a lot of the same mistakes made over and over and over again by super-smart product and technology leaders. Why? It is impossible to know everything and it is easy to get caught up in what you do know. Jill authored Beyond Product to help entrepreneurs avoid common pitfalls and build their ideas into successful businesses. Currently, she is the Chief Product Officer at Obo, working on agile product management software that addresses the high failure rates for new products. Jill has a wealth of experience in a number of startups in the speciality of product development. Her career began in documentary film and educational multimedia, learning how to educate through stories and elicit others’ stories - critical to marketing and product success. She has brought these skills to the StartUp space. Website: https://jillsoley.com Linkedin