So You Want To Start A Business

Come join us in this FB Group: Healthy Numbers Profit Lab This is the community for business owners and entrepreneurs who want to build and grow a profitable business.  https://bit.ly/HNProfitLabGroup Emily Soccorsy [So-KOR-SEE] and Justin Foster are co-founders of Root + River, an intrinsic branding practice. They believe that the 20th century approach to manufacturing brands is over - where branding meant creating a contrived perception (think: Marlboro Man, Betty Crocker). Most often, the manufactured brand was detached from the reality of what happened inside the company and inside the leader’s heart and mind. How even more true is this right now? A new, more humanistic and experiential age is daening, based on the idea that branding is how other people experience what you believe. In this episode they talk about their business startup successes and challenges.  This is a special episode because we get to explore the nature of beug in a business partnership and how this has fully enhanced their busine