So You Want To Start A Business

After many years in the corporate world of Retail HR, Jo Dodds started her home based business in August 2005. In this episode of So You Want to Start a Business Jo tells us about that first business and the iterations to reach the business she runs today - Power to Live More Pricing is always one of the sticky/ tricky aspects for people in a service based business. Listen out as Jo explains the Risk Reversal Guarantee pricing strategy she started out using in her publishing business. She now uses this in her service based business – smart strategy. She said it was a “no brainer” for her. We have quite a lengthy discussion about having the mindset to be able to charge what you believe you are worth. I think you’ll find it helpful because so many people tell me this is where they get stuck! Like many of our guests Jo identifies tenacity as one of her key characteristics and she and I have a similar positive outlook on life. I have been on Jo's podcast - episode number 153 click here to listen to that one where