So You Want To Start A Business

E146 Jessica Freeman & The unexpected benefits of creating a Niche

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Synopsis

Highlights from this episode: 1. What happens when you don't pay attention to the numbers?! You just might get a very pleasant surprise! 2. The unexpected benefits of identifying your niche - which she wishes she had done "much earlier" than she did: collaboration opportunities content creation speaking to your ideal client understanding the platforms they use in their business - this is especially important for Jessica  3. She tells us "I have a degree in design - not a business degree. I didn't get any training in how to run a business." Jessica has a unique perspective on the role of business coaches and others for specific projects in her business. and much more Jessica Freeman started her business Jess Creatives more than 10 years ago - designing T-shirts as a college project. She charged a whopping $10 + she always got one of the T-shirts! Fast forward to when she was able to quit her corporate job when she realised she was making more money designing websites and providing copy as a side hustle - tha