So You Want To Start A Business

This is a completely different style of podcast episode. Today I'm in conversation with Ian Whitworth as we discuss his book "Undistruptable. Timeless business truths for thriving in a world of non-stop change" Ian describes himself as "Failed vet student, amusement ride operator, audiovisual technician" He started his own advertising agency so he could give himself the creative director job he yearned for.  That business won some awards which helped him start audiovisual business Scene Change - partly to test marketing ideas that his corporate clients felt were too weird. It worked, becoming a successful national firm in the event industry. Ian believes: "So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think." Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon. The book is terrific and is certainly written in Ian's very Australian writing style. Regular listeners know I a