Ali On The Run Show

Sally Bergesen is the founder and CEO of Oiselle, a women’s athletic apparel company now celebrating its 10th year in business. On this episode, Sally shares the “oh shit” and “oh no” moments that led her to create Oiselle, and talks about why it’s so important to her that she and her company empower women. She talks about Oiselle’s decision to start sponsoring professional athletes, including Kate Grace, Lauren Fleshman, and Kara Goucher, and shares the career opportunity that gave her a pit in her stomach and made her “want to throw up.” She also opens up about some of Oiselle’s more controversial moments like “LogoGate,” her opinion of “The Swoosh” (that’s Nike, of course), and her take on the state of influencer marketing. Stuff We Mention on this Episode: Oiselle: https://www.oiselle.com/ Episode 43 of the Ali on the Run Show with Kara Goucher: http://www.aliontherunblog.com/2017/10/25/ali-run-show-episode-43-kara-goucher/ University of Oregon: https://uoregon.edu/ Lauren Fleshman: http://asklaurenfleshm