Sponsored Rider Club Podcast
#142 - BFGoodrich Tires and Michelin Motorsport Marketing Manager Peter Calhoun talks partnerships, social media, and R&D
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:10:20
- More information
Informações:
Synopsis
Peter Calhoun, the Motorsport Marketing manager for BFGoodrich Tires and Michelin, shared his insights on how to grow your rider/racer support program. We covered topics ranging from non-endemic sponsorship to agile marketing. This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Bold Racing Crash Addict Industries Topthepodium.com
