Leverage: Optimize, Automate, Outsource: Productivity Tips, Virtual Assistant Insights, Outsourcing, Life Hacks, And More

Voice-over: On this episode, our guest is Clate Mask, CEO of InfusionSoft, a unique suite of tools that merges marketing strategy, CRM software and the power of automation in one simple package. Designed for small businesses, it’s the perfect marriage of convenience and customization for client communications that can save your business valuable time and money. We recently started the process of becoming an Infusionsoft partner. Even in the very beginning of our application we were pleasantly surprised to see a plethora of information and insights offered about Customer Relationship Management (CRM) and its relationship to marketing efforts. Infusionsoft is — at its core — a CRM software. It is built specifically for small businesses to help organize each part of its client communications, in order to deliver better service to leads, prospects and current customers. At the heart of Infusionsoft, it is a CRM system. However, it has layers of aspects intertwined natively into its system to combine the tradition