Leverage: Optimize, Automate, Outsource: Productivity Tips, Virtual Assistant Insights, Outsourcing, Life Hacks, And More

Janet spends most of her time writing contracts and business strategies, but her biggest interest lies in first principles — how to find gaps that exist in a specific industry in order to capitalize on opportunities. Her method could’ve saved the taxi industry from being overtaken by Uber and even anticipated the massive success of AirBnB. Big claims, we know. But, if you can find the white space that exists within an industry, you can see where there’s opportunity or where competition might be looming. To start understanding her method, consider this question. Q: How many problems around the world do you think all businesses are solving? Keep in mind they are solving problems we don’t even think are problems during our daily routine like grabbing a bagel, drinking water, brushing teeth, transportation, etc. A: Only six problems. S-I-X! A business is solving 1 (or more) of these six problems: Who, what, where, when, how or why. THE SIX ROOT PROBLEMS These are called the ROOT problems, because every problem ca