Leverage: Optimize, Automate, Outsource: Productivity Tips, Virtual Assistant Insights, Outsourcing, Life Hacks, And More

WEBSITE COPY IS IMPORTANT, YET OFTEN OVERLOOKED When it comes to marketing content, website copy is often neglected. Yet, it’s a huge (and often missed) opportunity to craft the right message in order to reach the right audience. Well crafted content ultimately helps you attract your dream customers, boost conversions and improve your retention rates. In other words, website copy has powerful potential. The problem is that time, budget and resources are typically spent on marketing emails, ads, landing pages or places where companies see a direct ROI. Although you might not immediately see hard numbers from website copy, it is still a form of sales writing. It may be more subtle than direct sales, but it is where you’re selling your most important product — your business — and therefore the same types of sales strategies apply. GUIDELINES FOR WEBSITE COPY 1. Me-focused vs. You-focused “Me me me” If a company writes in “me me me” style, the content is based around what the company does, how great it is, and ho