Leverage: Optimize, Automate, Outsource: Productivity Tips, Virtual Assistant Insights, Outsourcing, Life Hacks, And More

Leverage Podcast featuring Nick Sonnenberg, Co-founder and CEO, Tanya Fraser, Head of Tasks and Florence Bout, Head of Operations at Leverage. Like any new business, Leverage was not immune to the challenges and adversities that most start-ups face.As many of you may know, Leverage was founded in 2015 by Ari Meisel and Nick Sonnenberg. Leverage soon created a name for itself in the world of outsourcing as a premier service. With a team of 150+ virtual assistants, the company was growing at a rate of about 5–10% each month…But things quickly changed in October of 2017, when Ari unexpectedly decided to leave the company. Nick had virtually no notice — a mere 5 minutes to prepare for what was about to happen. The biggest initial challenge was dealing with the division of roles and responsibilities between the two founders. Ari was the face of Leverage, working closely with clients, managing the team and company marketing. Nick, on the other hand, was the driver behind operations and technology.He had, historical