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If you want to write a book, don’t ask, “How much money does the average book make?” In this context, “average” is meaningless. You’re in the world of Black Swans. The Black Swan is a book by Nicholas Nassim Taleb, and I have found the ideas in it critical to navigating my career as an author. Here – in my own words – is my summary of The Black Swan: The Impact of the Highly Improbable. These are the ideas I think about when I’m considering writing a new book.   Where does the term “Black Swan” come from? Imagine a world where you’ve only ever seen white swans. If someone asked you whether or not black swans existed, you might say no. You’ve seen thousands of swans, and they’ve all been white. Therefore, black swans don’t exist. You’ve mistaken an absence of evidence for evidence of absence. Just because you haven’t seen evidence of black swans, does not prove they don’t exist. What is a Black Swan? A positive Black Swan: In 2010, I wrote a blog post. That blog post prompted a publisher to reach out t