My Food Job Rocks!

In this amazing episode Adam talks to Dr. Howard Moskowitz, C.S.O. of Mind Genomics and personal hero of Malcom Gladwell. About Mind Genomics Mind Genomics is an empirical, scientific way to identify how people subconsciously respond to aspects of everyday experience. More simply put, Mind Genomics works to sequence a consumer’s brain, layer by layer. This creates a “template” that predicts how someone will feel about new products, services, and messages. This map can then be used as a baseline to predict how other individuals will react. No other science offers this kind of insight. You can see why Mind Genomics is a hot topic in the food industry. It produces a dramatic "lift" in customer response by going beyond customer preferences and lifestyles. Instead it provides direct insight into what consumers are thinking - even when they don't know how to articulate their preferences. About Dr. Howard Moskowitz ..........someone who I think has done as much to make Americans happy as perhaps anyone over the last