My Food Job Rocks!

Ep. 068 - How to Use Podcasting for Food Marketing with Alex Oesterle, Ideation Director of Bluebear Creative

Informações:

Synopsis

We have quite a unique guest today. Alex Oesterle co-owns his own creative agency, Blue Bear Creative in Boulder, Colorado. His client base is food companies where he creates marketing campaigns for food companies that target the good old millennial population. What’s great about Alex is that he also hosts his own podcast. He created Food Marketing Nerds, a podcast focusing solely on food marketing professionals. So of course, we talk a lot about podcasting and how it benefitted our professional lives. We also discuss what makes a good podcast and how to get guests. If you want to get started with Alex’s podcast, I suggest checking out these three episodes. Episode 29 with Jersey Mike’s Chief Marketing Officer and Technology. Episode 37, how Sooja uses influencers to build their brand Episode 38, which features Wendy’s Chief Marketing dude Brandon Roten, is my personal favorite as he talks about his viral teweets and what it takes to manage that. I loved this interview personally. Other than that, if you