My Food Job Rocks!

I’m glad after 94 episode we have someone to represent the packaging side of. Derryl Kostynuik lives in a small town north of Calgary and he works with a lot of food companies to bring out the best in their brand. How do you do that? With creative and innovative packaging. Derryl gives some great examples of brands that went to him to get their packaging reworked. So in this episode, we go into a great detail on the creative process of designing a killer packaging design. We also get pretty into things, on how to make your own design firm (if you’re into that) but I think the most valuable lesson in this interview that I got out of it, was a really interesting method on how to be creative. You can sign up for Derryl's newsletter at: pencilworks.com About Derryl There are so many ‘me-too’, ‘blend-in’ and ‘boring’ package designs and not enough ‘stand-out’ package designs in the marketplace. Sadly, a lot of packages are collecting dust instead of ‘selling themselves’. It doesn’t have to be this way. My mission