My Food Job Rocks!

Ep. 105 - The Beauty in Branding Ugly, with Hugh Thomas, CEO and Cofounder at Ugly Drinks

Informações:

Synopsis

Sometimes you just browse the internet and you see a product that just is so noticeable that you have to take a look at it. This is Hugh Thomas’ company Ugly Drinks in a nutshell. A bright, light blue can with various bold flavors, and the U looks like a tongue, like it’s teasing you. Not only that, but Ugly Drink’s clever marketing campaign is eye catching and a bit tongue in cheek! Ugly Drinks was kind enough to give me some ads to show, which you can see on our website. Hugh posts regularly on linkedin promoting his company but does it in a way where I want to know more about his company. Success after success, funny ad after funny ad, I just loved the way his team is challenging the soft drink market! I had to have him on the show and I am so glad I did. Not only did I learn about the creativity in marketing and branding behind Ugly Drinks, but Hugh gave really clear, transparent advice to help the budding food entrepreneur excel to their level. So if you want to hear how to start and market a food compan