My Food Job Rocks!

Eric Pierce analyzes hot trends, consumer behavior, and innovative breakthroughs and collects this data to help natural product industries strategically innovate. If you guys don’t know, the New Hope Network is at the forefront of the food industry as they are the ones in charge of Expo West, Supply Side East, and many more industry conferences throughout the world. I was fortunate enough to meet Eric during my shift at the Better Meat Co in Expo West. I was so excited to see him because I’ve listened to Eric speak a few times, especially on podcasts such as Alex Oesterle’s Food Marketing Nerds. The way Eric talks about trends and breakthroughs is insightful and digestible. So this is the basis of this interview. I ask Eric how can we understand trends, such as Turmeric, CBD and plant-based foods. Is there a deeper context when trends emerge and does knowing this, create better products? Well, you’ll learn a ton about just how deep, the rabbit hole goes. We talk about macro forces and trend hierarchies in thi