My Food Job Rocks!

Ep. 180 - How to Brand Food Tech with Alexander Zox and Dianna Rogers, Business Developers at BrandFirst Digital Agency

Informações:

Synopsis

Today you are listening to episode 180 with Alexander Zox, New Business Development Lead and Dianna Rogers, Director of Account Services and New Business Development at BrandFirst Creative Agency. BrandFirst Creative Agency specializes in branding food companies form confections to food tech. They were the main creative agency behind the Alt Protein Show and I bumped into them at Expo West This episode was recorded a bit earlier, but the main reason was that I wanted to coincide with BrandFirst’s newest podcast, Innovativeness. You can find that in the show notes with their first episode with Victor Santos Director of the Cellular Meat, at JUST who I met at the Cultured Meat Symposium. This podcast is a great overview of the landscape and language in the food tech world. We talk a lot about how the current food tech players are communicating right now, and how language is a huge thing to consider when communicating something new. About Dianna As Director of Brand Strategy and New Business, Dianna is a strateg