My Food Job Rocks!
Ep. 182 - Sensory Techniques that Legacy Brands Use with Emily Kimmins, Sensory Manager at KraftHeinz
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:56:24
- More information
Informações:
Synopsis
If you are looking at the field of sensory, then this is the episode for you! This is probably the most technical sensory episode we’ve had so far as we learn about new sensory techniques, what type of groups should do what type of sensory and also, great tips on how to sensory test for kids! Emily Kimmins from KraftHeinz does a great job explaining the purpose of sensory, and how focusing your testing parameters and delivering compelling data allows you to convince a global organization that everything will be alright: that you can do a global launch for a product. But even if you aren’t a huge company, Emily and I still discuss great tips for small businesses or one-man sensory teams. You’ll also get to hear about Emily’s first sensory job, which involved working with Dentures, and how she got into the food industry. Like many, it’s usually never a straight path. Sponsor People have been saying My Food Job Rocks is a great food business podcast. If you’re a food entrepreneur or want to become one, I highly