My Food Job Rocks!
Ep. 186 – How to Internationally Communicate a Global Brand, with Wendy Zheng, PhD Product Development Scientist at Coca-Cola
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:51:44
- More information
Informações:
Synopsis
Coca-Cola has probably the most ubiquitous and well-known branding in the entire world but they need scientists to do it. Scientists that help innovate in multiple countries Wendy Zhang is one of those scientists who works on Coke products to bring them internationally. She works with teams from China and Japan to get innovative coke products onto the market while still maintaining that delicious coke brand. Learn about the interesting nuances in communicating internationally and the different techniques to understand flavors and customs when bringing product to different nations. You’ll also get perspective on the value of a PhD and an MBA, because Wendy has her PhD and is getting her MBA after work. Another fun part about this episode is Coke’s initiative on sustainability. Sponsor We’re excited to be partnering with Smart Kitchen Summit {SKS}, the leading food tech event bringing together leaders across the food and cooking ecosystems. Now in its fifth year, #SKS2019 is *the* conference shaping the future