My Food Job Rocks!

You might not have heard of Curion Insights. That’s because their job is to help big fortune 500 companies innovate. A lot the top food companies can get stuck in a rut and need services like Curion to test things using methods like sensory testing and category reviews. Keren Novack herself has an interesting background and uses her psychology degree often as she climbed up the career ladder to be a VP of Curion. We also go through an interesting section about the challenges new and innovative CPG products have when it comes to competing in the store. Also, we get a sneak peek on one of the hottest potential trends and how big companies are looking at it: Sustainable Packaging. Enjoy! About Keren Keren takes complex research initiatives at all stages of the project life cycle and utilizes a research-based psychology background to apply an insightful understanding of consumer behavior behind perception. Prior to joining Curion Keren worked for L’Oreal USA as a Sensory Research Scientist. Her 12 years of sensor