My Food Job Rocks!

The Institute for the Future? What does that even mean? It’s a non-profit organization that thinks differently and uses specific tactics to think about the future. Max Elder does a better job explaining it than I do so I brought him on to talk about how we as people in the food industry can be more insightful in our future decisions. I’ve always wanted Max on the show ever since he gave a presentation at the Cultured Meat Symposium a year ago. By the way, it’s digital this year. His presentation about relics seared into my mind. What are the relics we are showing now? Especially new concepts, and how will they be perceived in the future? We dive into nascent concepts like edible beer packaging and more developed concepts like plant-based burgers. Pay attention on how Max thinks about these innovations. One of the most far-out and futuristic topics is of course, cultured meat/clean meat/ meat grown without animals. This technology is not yet commercialized and is a very foreign concept even for me and probably