#paxex Podcast

During a summit this week in Brussels, SITA released its annual Airline IT Trends Survey, and with it some compelling details about how airlines are investing in passenger personalization now that some 83% of passengers travel with a smartphone and 15% travel with at least three personal electronic devices. Co-hosts Max Flight and Mary Kirby talk to guest Nigel Pickford about how airlines are “tailoring the trip” for passengers, including in the way they sell ancillary products such as seat upgrades or travel services. Wearables will be a key focus going forward. "It's at very early stages," notes Pickford, "albeit though with the Apple Watch being launched, this will actually drive, I expect, significant development activity on the watch (Geneva Airport, for instance, already has an app being showcased by Apple on its website)." But should we be concerned about privacy as personalization takes hold? "My take on this is personalization should be a personal choice so if somebody wants