#paxex Podcast

SITA has made a number of interesting findings around its 'passenger persona' work, learning that the majority of travelers identify as "careful planners" who book early, do plenty of research, double-check itineraries and work very hard to avoid problems during the travel experience. But other groups have emerged, including "independent and hyper-connected" "pampered" and "opened minded adventurers". Nigel explains why understanding passenger personas is key as mobile and airport self-service technology evolves. Speaking of a move to self-service, SITA has acquired an innovative firm called Type22, which we’ve profiled on Runway Girl Network and which SITA believes will position it to become the bag drop technology leader. Nigel tells us what Type22 brings to the table, and why the success of of any bag drop technology is very much around making the system usable for all types of passengers and to better inform passengers about the state of their bags. And last but not