Studio Sherpas Podcast

It’s safe to say that as creatives, most of us absolutely we love what we do. But how much time to do we set aside to work on our businesses and not just solely focus on the work inside of our business. We would all love it if our work sold itself, but the fact of the matter is that we need to put just as much work into promotion, marketing, and maybe most importantly relationship building, as we do producing amazing work. Jason Wallis is the owner of Central Standard Productions which showcases his compelling still and motion images and his commercial films. He began his career as a commercial photographer but he fell in love with filmmaking when he was forced to make a pivot in his business. These days, his diverse skill set allows him to offer both services, often to the same clients, on the same projects. Jason gets real with us about the need to be authentic in your work and relationships with people, the importance of always to bettering yourself and your portfolio with spec work, and how to attract the