Studio Sherpas Podcast

Most of us think we know what marketing is, and are all too familiar with the not-so-great feelings many of us as creatives feel in the pits of our stomach when thinking about how to “market” ourselves. But what if we have it all wrong? Today’s guest flips the notions we have of what marketing means and what it entails on their face, and boils it down to two very simple but powerful words. Human Connection. Chad Brown is owner and creator of Shade Tree Films but still prefers the moniker storyteller to filmmaker even after over a decade in the business. Another title that he should have is marketing maven and boy does he deliver today. We get into it right off the bat where when he redefined marketing and what it should really be for creatives, gives us tips on what we should jump into right away when it comes to marketing, and even breaks down exactly what it takes to connect with people and how you can redefine your business and yourself through that practice. We also dive deep into core values, how you def