Studio Sherpas Podcast

Have you ever made an awesome video for a corporate client, only to later find that it did very little for their business? Ben Amos got tired of realizing he wasn’t providing a lasting solution for his clients, and did something about it that changed the way he runs his business and the impact his work delivers. Ben runs the video production agency Innovate Media in Brisbane, Australia, and is also the man behind the Engage Video Marketing Podcast. In both businesses, he’s all about helping clients use video content strategically to help their business goals, rather than making video for video’s sake. Today, he talks to us about how he sees more clients bypassing agencies and going right to the video producers, and how that is impacting the evolution of our role as production companies. He also discusses the three parts of a marketing funnel, how he qualifies clients, and the three circles of strategic video marketing that need to be considered. Do you talk strategy with your clients? How has that impacted yo