Studio Sherpas Podcast

When I first started out with my business, I thought that branding meant little more than having a cool label and a good looking website. Yeah... I was wrong about that. Through the years, my branding has both hurt and helped my business, as I’m sure it has for many of you. Today we’re diving into the art and strategy of branding, and how you can put it to work for your business. In this episode, I want to share some of the highs and lows (and embarrassing relics of past iterations of my businesses…) of my branding journey, tips and tricks of how to avoid getting lost in your branding, and how to figure out what makes your company different. Proper branding can give your company a stronger sense of direction, help you access your target audience and secure larger and more profitable projects. It’s important to keep refreshing your brand over time to make sure it is still speaking your language to your potential clients, and figuring out what your company’s overall feel and vibe is your first step. Where are y