Studio Sherpas Podcast

What does it take to create a successful or viral video campaign? There are so many parts to the process, from selling clients on an idea, setting a budget, and assembling a creative team, that it might seem out of reach at times. Today, Daniel Harmon shares how he's been able to do it over and over again. Daniel is Chief Creative Officer at Harmon Brothers whose work you might be familiar with from their break-out hit Poo~Pourri campaign. All said, his projects have been seen over one billion times and Harmon Brothers has been consistently turning out smash-hit campaigns and winning awards for years. Daniel’s journey into creative directing has been a combination of hard work, determination, and happenstance. He’s a pro at coming up with creative ideas and putting them into action to create some unforgettable ad campaigns. We discuss Daniel’s journey to creating a successful ad agency, he shares tips on growing a thriving business including dealing with staffing, putting creative ideas into action, and setti