Studio Sherpas Podcast

If you want your business to grow, you have to do sales. I don’t care if you don't like sales. You gotta do it. The good news is, you don’t have to be as sleazy as you might think. In fact, to do it right. you shouldn’t be at all. What you do need to do though, is have a clear process. My old college friend and roommate Jim Hoogewind is just the guy to help you define that process. Jim is a guru in sales and has given me so many amazing ideas to get me through the struggles I was having in the sales process. If it weren’t for him, I don’t know where my sales process would be today. I’ve relied so much on his wisdom. He’s encouraged me to approach sales in a different way than I would have considered otherwise. In this interview, we talk about what sales really is. It’s not trying to convince someone to buy something they don’t want. It’s about providing value. Once you’ve defined the value you bring to clients, you’re ready to sell them what you got. We go on to discuss how to set up a successful prospecting