Studio Sherpas Podcast

What if something tragic occurred and you needed time away from your business? Yeah, I went there. But let’s imagine that you needed to take an undefined break from your work to handle an unexpected turn of events. Is your business set up in a way to handle that? Because of the way Mason Gray structured his business he was able to handle just such an unexpected turn. Mason Gray is the co-owner of Gray’s Studio in Texas. This studio has been around for more than a century so it’s had to adapt a lot to stay in business. Mason has helped bring his studio from being based purely in photography into the world of video and marketing. This episode is all about how the digital landscape has changed and how as filmmakers we have a built-in advantage to work smarter rather than harder. Mason talks about how transitioning to digital ads has significantly upped his profits while reducing his active workload. We also discuss finding clients who sell everyday needs-based products and services. We go on to talk about how Ma